If you are working with different partners or agencies who are promoting your property you could create an affiliate program and pay your partners a certain commission on each successful booking they achieve. You can do so by creating an individual check-out URL for each partner and each property. On the partner/agency website they can then promote your property and have a Book button that guides guests directly to your website's checkout page. For each booking successfully made via that checkout URL, your partner will receive a certain commission.
💡 Note: When setting up the affiliate program you will not be able to create promotions with coupon codes a the same time.
Follow these steps to set everything up:
- Set up a Promotion for your property with:
- 0% discount
- no discount code
- no restriction dates
- a specific name and number for your partner, e.g. call your promotion "affiliatecode1" (if you have more than one partner, you need to create a promotion for each partner and call it "affiliatecode2", etc.).
Follow the steps in this article on how to create a Promotion.
- Once the promotion is set up, go to your website's checkout page for this property and insert &coupon=affiliatecode1 into the checkout page's URL.
URL before: https://checkout.lodgify.com/east-london-loft/en/#/207027
URL after: https://checkout.lodgify.com/east-london-loft/en/&coupon=BerlinTravelAffiliate#/207027
💡 Note: The initial checkout URL can look slightly different, always insert the additional code before the hashtag #.
💡 Note: If you have more than one property you need to create the checkout-URL for each property individually.
- Copy this modified checkout URL and send it to your partner who can then integrate it in their website with a Book button. Whenever a guest now books your property via your partner's website you will be able to see the Promotion name in your booking report. Find out how to create a booking report.
💡 Note: At the end of the month you can then see in your booking report how many confirmed bookings you received via which partner's website and can calculate how much commission you need to pay them. To make it even easier you can use Zapier for your automatic booking reports in Google Sheets and automatically calculate the commission for each booking.