Analyze your visitor's behavior while visiting your website and get data on how they found you to see if your marketing campaigns are working. You can answer all those questions and more by using simple analytical tools such as Google Analytics, Facebook Pixel, mixpanel or kissmetrics.
Integrated tracking tools
|Google Analytics||Google Analytics has a standard account which is free and provides you with all the necessary data for your vacation rental business. When creating your free account Google gives you a Tracking ID (similar to UA-41124623-2). To track your website with Google Analytics:
|Segment.com||Segment.com is a single, simple integration that gives you access to 200+ analytics and marketing tools like kissmetrics, mixpanel, Google Ads and many more.
💡 Note: If you decide to use Segment.com for your Google tracking, please be sure to disconnect the direct connection between Google Analytics and Lodgify. Instead, set up Google Analytics through Segment.com.
In order to track specific actions and customer behavior follow these steps:
- Go to your Main Menu in the top left corner and select Websites.
- Choose the website that you want to track, click Edit and select Settings.
- Go to Advanced and insert your code in one of the Custom HTML fields.
|Entire website||If you want to track your customer's actions on your entire website, use the Google Analytics Tracking ID as explained above.|
|Facebook ads with your Facebook Pixel||Facebook Remarketing Pixel helps you to track visitors who come from your facebook ad towards your website. Create your Facebook ad and create the conversion pixel (find out more here). Then paste the pixel code in the Header - Custom HTML Section in your Advanced Website Settings.
💡 Note: If you have any difficulties making your Facebook Pixel work, try the Facebook Pixel Helper to troubleshoot.
|Google Ads||Google Ads is Google's paid advertisement service that strategically places ads of your website in related Google searches. Create your Google Ads campaign and check its success by tracking your customer's behavior after clicking the ad. Find out how to create a conversion action for your Google Ads and how to get your conversion tracking tag.
💡 Note: If you have any difficulties setting up Google Ads or creating the conversion tracking tag for the ad, please contact Google's customer support.
💡 Note: You can always use Segment.com to track your Google Ads. (If you decide to use Segment.com, please be sure to disconnect the direct connection between Google Analytics and Lodgify. Instead, set up Google Analytics through Segment.com.)