Get analytics of your website

Analyze your visitor's behavior while visiting your website and get data on how they found you to see if your marketing campaigns are working. You can answer all those questions and more by using simple analytical tools such as Google Analytics, Facebook Pixel, mixpanel, or kissmetrics.

Read about:

Integrated tracking tools

Tools Notes
Google Analytics Google Analytics has a standard account which is free and provides you with all the necessary data for your vacation rental business. When creating your free account Google gives you a Tracking ID (similar to UA-41124623-2). To track your website with Google Analytics:
  1. Go to your Main Menu in the top left corner and select Apps.
  2. Select Google Analytics, activate for the website(s) and insert your Google Analytics Tracking ID. Then save and publish your website.2017-10-19_1741.png
Segment.com Segment.com is a single, simple integration that gives you access to 200+ analytics and marketing tools like kissmetrics, mixpanel, Google Ads, and many more.
  1. Create an account with Segment.com.
  2. Install your Lodgify website as your Source.
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  3. Go to Segment.com Settings and click API Keys and copy the Write Key.
  4. Go to your Main Menu in Lodgify (top left corner), click on Apps, and select Segment.
  5. Activate and insert the Segment Write Key.2017-10-19_1744.png
💡 Note: Once this is set up correctly you can connect different apps in Segment. If Segment does not seem to track correctly it means that your setup in the connected app, e.g. Google Ads, is not done correctly; please contact Google Customer Support directly.


💡 Note: If you decide to use Segment.com for your Google tracking, please be sure to disconnect the direct connection between Google Analytics and Lodgify. Instead, set up Google Analytics through Segment.com.

Specific tracking

In order to track specific data such as how customers behave on your website, how many actually follow through with the booking process, or be able to evaluate how successful are your Facebook ads or Google Ads, have a look how this can be done.

Track your... Notes
Entire website If you want to track your customer's actions on your entire website, use the Google Analytics Tracking ID as explained above.
Google Analytics eCommerce tracking

Google Analytics for Ecommerce Tracking allows you to track your current user data and see how it interacts with transactions and revenue information from your Lodgify bookings. To do so, you just need to configure your Google Analytics in a way that better tracks the eCommerce side of your business. Follow these steps:

  1. First connect Google Analytics to your website, as described above.
  2. Now go into your Google Analytics account.
  3. In the left sidebar-menu, scroll down to the bottom and click the little wheel icon to enter your admin settings panel. Then select Ecommerce SettingsScreenshot_05-27-2020_15.08.36.png
  4. Now switch the toggle on to start your eCommerce tracking. You can also turn on more advanced features, like Related Products or Enhanced Ecommerce Reporting.

💡 Note: To understand which booking events will be tracked, check out this section.

Thank you Page If you want to track how many of your website's visitors are actually completing the booking process, follow these steps:
  1. Go to your Main Menu in the top left corner and select Websites.
  2. In the Settings tab, go to Advanced and then insert the Google Analytics tracking code (not the Tracking ID) into the field for Booking Engine Confirmation Page - Javascript injection. Then save and publish your website.
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Facebook ads with your Facebook Pixel

The Facebook Remarketing Pixel helps you to track visitors who come from your Facebook ad onto your website. Create your Facebook ad and configure the conversion pixel (find out more here). Once you have the pixel code, follow these steps:

  1. Go to your Main Menu in the top left corner and select Websites.
  2. In the Settings tab, go to Advanced and then paste the pixel code in the Header - Custom HTML Section.

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💡 Note: If you have any difficulties making your Facebook Pixel work, try the Facebook Pixel Helper to troubleshoot.

Google Ads

Google Ads is Google's paid advertisement service that strategically places ads of your website in related Google searches. Create your Google Ads campaign and check its success by tracking your customer's behavior after clicking the ad. Find out how to create a conversion action for your Google Ads and how to get your conversion tracking tag.
💡 Note: If you have any difficulties setting up Google Ads or creating the conversion tracking tag for the ad, please contact Google's customer support.


Once you have the conversion tracking tag, follow these steps:

  1. Go to your Main Menu in the top left corner and select Websites.
  2. In the Settings tab, go to Advanced and then paste the code into the Footer - Custom Javascript Section.

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💡 Note: You can always use Segment.com to track your Google Ads. (If you decide to use Segment.com, please be sure to disconnect the direct connection between Google Analytics and Lodgify. Instead, set up Google Analytics through Segment.com.)

 

Understand triggers for Google Analytics eCommerce tracking

If you want to specifically track and understand how much revenue you receive via bookings from your website, you need to set up Google Analytics for eCommerce tracking, as described above. Once it is configured correctly, the eCommerce tracking will be executed on the success page of the checkout, and/or the payment page, depending on the payment method and bookability settings. Screenshot_05-27-2020_15.29.27.png

When an event is sent, we always send the total booking value. 

➡ For Instant Bookings: The booking data will be sent during the checkout after the payment confirmation of the 1st payment. The event will not be resent for any subsequent payments.

➡ For Request to Book: The booking data will be sent during the checkout, after confirmation. The event will not be sent in case the payment is sent from the app or after clicking from an email.

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