Analyze your visitor's behavior while visiting your website and get data on how they found you to see if your marketing campaigns are working. You can answer all those questions and more by using simple analytical tools such as Google Analytics, Facebook Pixel, mixpanel, or kissmetrics.
Integrated tracking tools
|Google Analytics||Google Analytics has a standard account which is free and provides you with all the necessary data for your vacation rental business. When creating your free account Google gives you a Tracking ID (similar to UA-41124623-2). To track your website with Google Analytics:
|Segment.com||Segment.com is a single, simple integration that gives you access to 200+ analytics and marketing tools like kissmetrics, mixpanel, Google Ads, and many more.
💡 Note: If you decide to use Segment.com for your Google tracking, please be sure to disconnect the direct connection between Google Analytics and Lodgify. Instead, set up Google Analytics through Segment.com.
In order to track specific data such as how customers behave on your website, how many actually follow through with the booking process, or be able to evaluate how successful are your Facebook ads or Google Ads, have a look how this can be done.
|Entire website||If you want to track your customer's actions on your entire website, use the Google Analytics Tracking ID as explained above.|
|Google Analytics eCommerce tracking||
Google Analytics for Ecommerce Tracking allows you to track your current user data and see how it interacts with transactions and revenue information from your Lodgify bookings. To do so, you just need to configure your Google Analytics in a way that better tracks the eCommerce side of your business. Follow these steps:
💡 Note: To understand which booking events will be tracked, check out this section.
|Thank you Page||If you want to track how many of your website's visitors are actually completing the booking process, follow these steps:
|Facebook ads with your Meta Pixel||
The Meta Remarketing Pixel helps you to track visitors who come from your Facebook ad onto your website. Create your Facebook ad and configure the conversion pixel (find out more here). Once you have the pixel code, follow these steps:
Google Ads is Google's paid advertisement service that strategically places ads of your website in related Google searches. Create your Google Ads campaign and check its success by tracking your customer's behavior after clicking the ad. Find out how to create a conversion action for your Google Ads and how to get your conversion tracking tag.
Understand triggers for Google Analytics eCommerce tracking
If you want to specifically track and understand how much revenue you receive via bookings from your website, you need to set up Google Analytics for eCommerce tracking, as described above. Once it is configured correctly, the eCommerce tracking will be executed on the success page of the checkout, and/or the payment page, depending on the payment method and bookability settings.
When an event is sent, we always send the total booking value.
➡ For Instant Bookings: The booking data will be sent during the checkout after the payment confirmation of the 1st payment. The event will not be resent for any subsequent payments.
➡ For Request to Book: The booking data will be sent during the checkout, after confirmation. The event will not be sent in case the payment is sent from the app or after clicking from an email.