Improving your website’s visibility on search engines doesn’t have to be complicated. Below are some evergreen SEO best practices that are simple to implement and designed to help strengthen your website’s foundation. These recommended checks will help ensure your site is optimized for better performance and long-term discoverability.
Optimize Your Page Titles
Why it matters: Page titles are one of the first things Google and users see. Including your brand name and target keywords helps search engines understand your content and encourages users to click.
Best Practices:
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Include main keywords and your brand name in each page title.
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Keep titles within the recommended length (check them using this free SERP Snippet Optimizer).
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Make sure each page has a unique and descriptive title.
Example:
Away To Croatia | Luxury Villas in the Land of a Thousand Islands
You can change the page titles in the Pages section of your website builder. Click on the three dots next to the page and select Page settings.
In the pop-up window, adjust the title of the page in the Page name field.
Write Unique Meta Descriptions
Why it matters: Meta descriptions may not directly impact rankings, but they significantly influence click-through rates (CTR) by acting as a “preview” in search results.
Best Practices:
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Write a unique meta description for each page.
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Make it engaging and relevant to the page content.
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Think of it as a mini-ad to get users to click.
Example:
Find the best luxury villas in Istria, Kvarner, and Dubrovnik. Outstanding customer service and no booking fees. Check out our last-minute deals!
You can edit the page Meta description in the Pages section of your website builder. Click on the three dots next to the page and select Page settings.
In the pop-up window - under SEO - adjust the description of the page in the SEO page description field.
Structure Content with Headings
Why it matters: Proper use of headings improves readability, accessibility, and helps Google understand your content structure.
Best Practices:
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Use only one H1 tag per page (often the same as the page title).
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Use H2s for main sections and H3s for subsections.
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Include relevant keywords naturally—avoid keyword stuffing.
You can include Headings in your website pages in the Pages section of the website builder. Click on the three dots next to the page title and select Edit. Select Add section and then Heading.
You can then choose the Heading type on the left side.
Build Backlinks (Link Building)
Why it matters: Backlinks from relevant and trustworthy websites are a strong SEO signal to Google.
How to Start:
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Search for topics like "things to do in [your region]" on Google.
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Reach out to websites or blogs that rank well and suggest mutually beneficial collaborations.
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Offer to recommend their services to your guests in exchange for a mention or link on their site.
Create Content Regularly
Why it matters: Quality content increases your chances of appearing in search results for relevant queries—and it builds trust with potential guests.
Getting Started:
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Use tools like Ubersuggest or ChatGPT to find blog topics and keyword ideas.
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Create helpful destination guides, local tips, or seasonal posts.
Example Prompt for ChatGPT:
“I run a vacation rental business in Istria, Croatia. What are some blog topics I should cover for better SEO?”
Ideas for organizing your content:
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Create a new section on your website like "Discover Istria"
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Add pages such as “Top 10 Things to Do in Istria” or “Best Beaches in Dalmatia”
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Later, repurpose the content into your vacation rental welcome book.